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my name is Kristopher.


I'm an Assistant Professor of Marketing at the Kenan-Flagler business school at the University of North Carolina at Chapel Hill. 


My research focuses on topics in responsible retailing, private labels, marketing conduct, and marketing-mix decomposition.

I am an award-winning teacher, and at Kenan-Flagler, I teach the marketing core course in the full-time MBA, our flagship program.

Prior to joining Kenan-Flagler, I've obtained my PhD and  Master's degrees at Tilburg University.

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